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Marketing Area

Market Analysis

We are Azierta, professionals in the pharmaceutical market analysis.

With the impact of social networks in the health sector and increasingly focused on the patient, it is essential to analyze new digital sources to ensure a proper perception of the real needs of the patient.

At Azierta, we perform qualitative and quantitative market analysis using natural language processing (NLP) tools. This information allows to know the opinion of patients, scientific societies, pharmaceutical environment and health professionals about the target disease.


  • Market: product, competition, critical factors for success.
  • Patient: bidirectional analysis of the digital content generated by the patient, associations, foundations, hospitals, doctors, environment of patient needs (relatives)...
  • Pathology: history of the disease, trends and novelties.

Integrated information analysis

  • Identification of trends at pathology and product level.
  • Design of recommendations that allow decisions to be made in order to optimize the medical education of patients.
  • Analyzes the response of the disease with respect to the multiple therapeutic options of the market.
  • Global vision of the competitive environment.

Leading innovation in pharma & health

100 professionals

Over 100 professionals

500 clients

Over 500 clients

9 year experience

9 years of experience


Leading innovation

Client oriented

100% client oriented

We are at your complete disposal for any inquiry

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